Entertainment | film promotion

Unifrance Reelects Gilles Pélisson as President, Expands Global Reach for French Cinema

Key Facts Gilles Pélisson has been unanimously reelected as president of Unifrance for a second three-year term, the organization announced on July 3, 2026. The former TF1 Group chairman and CEO will continue to lead…

Key Facts

Gilles Pélisson has been unanimously reelected as president of Unifrance for a second three-year term, the organization announced on July 3, 2026. The former TF1 Group chairman and CEO will continue to lead the French film and TV promotion body alongside executive director Daniela Elstner.

Details of the Reelection

The reelection was confirmed by Unifrance's board, extending Pélisson's mandate that began in 2021. During his first term, he oversaw the merger with TV France International, uniting film and television promotion under one umbrella. Pélisson expressed gratitude, stating, "I am very happy with the confidence that Unifrance’s board has renewed in me for the next three years."

Global Ambitions and Impact

Under Pélisson's leadership, Unifrance has expanded its presence at major international festivals and markets, including Cannes, Berlin, and Toronto, as well as its own Rendez-Vous events. The organization aims to boost the visibility of French films, series, animation, and documentaries worldwide. Pélisson emphasized the importance of animation and co-productions as key drivers of French content's appeal abroad, citing France's strong talent pool and production infrastructure.

What Readers Should Know

  • Unifrance represents over 1,000 French industry professionals, including producers, directors, and distributors.
  • The organization is supported by the CNC and the Ministry for Europe and Foreign Affairs.
  • Founded in 1949, Unifrance continues to adapt to the blurring boundaries between formats and platforms.

FAQ

Who is Gilles Pélisson?

Gilles Pélisson is the former chairman and CEO of TF1 Group, now serving as president of Unifrance.

What is Unifrance?

Unifrance is the French film and TV promotion organization, representing over 1,000 industry professionals.

What are Unifrance's main activities?

Unifrance promotes French productions at major festivals like Cannes, Berlin, Toronto, and organizes Rendez-Vous events for buyers and distributors.

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