Key Highlights
The Korean Business Research Institute has unveiled the brand reputation rankings for male idol groups for July 2026. BTS maintained their top position, while Stray Kids made a notable climb to third place. The rankings are based on big data collected from June 11 to July 11, analyzing consumer participation, media coverage, interaction, and community indexes.
Top 5 Boy Groups of July 2026
- BTS – Brand reputation index: 8,586,669. High-ranking keywords included 'ARIRANG,' 'ARMY,' and 'London concert.' Related terms: 'collaborate,' 'perform,' 'record.'
- CORTIS – Index: 4,174,720, holding second place.
- Stray Kids – Index: 3,448,310, rising to third.
- SEVENTEEN – Index: 2,983,819, taking fourth.
- BIGBANG – Index: 2,593,535, rounding out the top five.
Full Top 30 Rankings
The complete list for July 2026 includes: BTS, CORTIS, Stray Kids, SEVENTEEN, BIGBANG, BOYNEXTDOOR, EXO, TWS, SHINee, Wanna One, NCT, ZEROBASEONE, ATEEZ, ENHYPEN, WINNER, MONSTA X, TXT, BTOB, 2PM, RIIZE, TVXQ, HIGHLIGHT, Super Junior, XLOV, INFINITE, Block B, ALPHA DRIVE ONE, THE BOYZ, IDID, and TREASURE.
Analysis and Impact
BTS continues to dominate with a significant lead, reflecting their global influence and strong fan engagement. Stray Kids' ascent to third place highlights their growing popularity, driven by recent comebacks and international tours. The rankings underscore the competitive landscape of K-pop boy groups, with established acts like BIGBANG and SEVENTEEN maintaining strong positions.
What Readers Should Know
These rankings are a key indicator of brand power and marketability in the K-pop industry. For fans, they provide insight into which groups are generating the most buzz and engagement. The data-driven approach ensures a comprehensive view of each group's reach and influence.
Frequently Asked Questions
Q: Which boy group topped the brand reputation rankings in July 2026?
A: BTS ranked first with a brand reputation index of 8,586,669.
Q: Which group saw the biggest rise in the July 2026 rankings?
A: Stray Kids rose to third place with a score of 3,448,310, moving up from previous months.
Q: How are the brand reputation rankings calculated?
A: The rankings are based on analysis of consumer participation, media coverage, interaction, and community indexes using big data collected over a month.