Key Facts
As the FIFA 2026 World Cup approaches, Kerala has added a local twist to football merchandise. Traditional mundus (dhotis) and lungis featuring football stars like Messi, Neymar, and Ronaldo are flying off shelves. Stores in Thiruvananthapuram, Thrissur, and Coimbatore report overwhelming demand, with thousands already sold.
Details: The Football Mundu Craze
In Thiruvananthapuram, Ameer Abu of Bolo has designed mundus with portraits of Messi, Neymar, and Ronaldo. The designs include neon prints that glow in the dark. "These neon prints of the football and the cup glow in the dark, so they look different in the day time and night," he says. Ameer has sold over 2,000 mundus, with Neymar being the most popular. Prices range from ₹300 to ₹1,200.
In Thrissur district, Puthuma Collections at Ottupara, Wadakkanchery, offers lungis in team colors for Brazil, Argentina, Portugal, and Spain. Owner Udayan TA says they have been getting bulk orders from local football clubs. The lungis cost ₹185 each. Girish TV, who assists with sales, notes, "We have been getting bulk orders from football clubs in and around Wadakkancherry."
Coimbatore-based brand Ochuma has launched unisex dhotis made of stretchable knit fabric with pockets. Founders Alexander Neroth and Binoy Davidson say the dhotis are a fashion statement and a tribute to the World Cup. Priced at ₹2,499, they are available online.
Impact: A Blend of Tradition and Fandom
These football-themed mundus and lungis allow fans to express their passion while embracing local attire. The trend highlights Kerala's deep connection to football and its innovative spirit. The response has been phenomenal, with orders pouring in from across South India.
What Readers Should Know
- Football mundus are available at Bolo (Thiruvananthapuram), Puthuma Collections (Thrissur), and Ochuma (online).
- Custom designs are possible; contact Ameer Abu at 9847369233 or Puthuma Collections at 9744335592.
- Prices vary from ₹185 to ₹2,499.
FAQ
What are football-themed mundus?
They are traditional Kerala dhotis (mundus) or lungis printed with football players' portraits, team colors, and World Cup motifs, popular during FIFA 2026.
Where can I buy these mundus?
You can buy from Bolo in Thiruvananthapuram, Puthuma Collections in Thrissur, or Ochuma online at ochuma.com. Contact details are in the article.
How much do these mundus cost?
Prices range from ₹185 for simple lungis to ₹2,499 for designer dhotis, depending on design and customization.
Source: www.thehindu.com