Key Highlights
The Korean Business Research Institute has released its latest brand reputation rankings for idol groups for July 2026. Based on big data collected from June 15 to July 15, the rankings evaluate consumer participation, media coverage, interaction, and community awareness indexes.
Top 5 Idol Groups for July 2026
1. BTS – Brand Reputation Index: 6,518,675
BTS retained the top position with a dominant index. Key phrases in their keyword analysis included “ARMY,” “London concert,” and “world tour.” Related terms like “collaborate,” “record,” and “create” were also prominent. The group recorded a positivity-negativity score of 92.57% positive reactions.
2. CORTIS – Brand Reputation Index: 5,409,892
CORTIS held steady at second place, maintaining a strong presence in the rankings.
3. I.O.I – Brand Reputation Index: 5,214,323
I.O.I climbed to third place, narrowly trailing CORTIS.
4. RESCENE – Brand Reputation Index: 5,014,734
RESCENE remained at fourth place, with an 18.40% increase in their index compared to the previous month.
5. TWICE – Brand Reputation Index: 3,866,983
TWICE rounded out the top five, achieving a 36.38% rise in their brand reputation index since June.
Full Top 30 List
- BTS
- CORTIS
- I.O.I
- RESCENE
- TWICE
- SEVENTEEN
- BLACKPINK
- ILLIT
- IVE
- aespa
- NCT
- BIGBANG
- ATEEZ
- Red Velvet
- OH MY GIRL
- MONSTA X
- EXO
- Wanna One
- (G)I-DLE
- TWS
- KiiiKiii
- HIGHLIGHT
- BTOB
- Stray Kids
- LE SSERAFIM
- NMIXX
- SHINee
- Super Junior
- fromis_9
- Apink
What This Means for Fans
The rankings reflect the dynamic nature of K-pop brand influence, with BTS maintaining a strong lead thanks to global activities like their London concert and world tour. TWICE and RESCENE showed notable growth, indicating rising popularity. The data provides insight into which groups are generating the most buzz across media and fan communities.
Frequently Asked Questions
Which group topped the July 2026 brand reputation rankings?
BTS secured the top spot with a brand reputation index of 6,518,675.
How are the brand reputation rankings calculated?
The Korean Business Research Institute analyzes consumer participation, media coverage, interaction, and community awareness indexes using big data collected over a month.
Which groups saw the biggest increase in June-July 2026?
TWICE recorded a 36.38% rise and RESCENE an 18.40% increase in their brand reputation index.