Agapi Expands to Bhutan with Sustainable Skincare
Agapi, a homegrown skincare brand from Sikkim, has entered the Bhutan market with its range of handcrafted natural skincare products. The brand was launched in Thimphu on June 14 through a strategic partnership with Bhutanese actor-entrepreneur Kelly Dorji.
Key Facts
- Agapi is a community-driven initiative founded in 2019 in Sikkim.
- The brand prioritises sustainability, ethical sourcing, and women's empowerment.
- Agapi works closely with local communities to create products that combine traditional knowledge with modern skincare science.
Impact
The launch of Agapi in Bhutan is a celebration of shared Himalayan values centred on sustainability, wellness, and community empowerment. The brand's expansion is deeply meaningful for its founders, who see it as a growing spirit of collaboration between the two neighbouring Himalayan regions.
"The occasion celebrated not only the introduction of a brand in Bhutan but also the growing spirit of collaboration between the two neighbouring Himalayan regions. This expansion is deeply meaningful for us," said Rinzing Choden Bhutia, Agapi's founder.
What Readers Should Know
Agapi's products are sourced locally from the Himalayan region, and the brand is committed to promoting authentic Himalayan products and supporting responsible entrepreneurship.
The launch showcased Agapi's signature Mugwort facial cleanser, mask, hand cream, body oil, and other products.
"It was a celebration of shared Himalayan values centred on sustainability, wellness, and community empowerment," said Kelly Dorji, Bhutanese actor-entrepreneur and Agapi's partner.
Source: www.thehindu.com