Snap passed 30 million paid subscribers across Snapchat+, Memories Storage and Lens+, announced on 4 November 2026 in its Q3 2026 earnings — up 5 million since February, when the count was 25 million.
What people pay for
- Snapchat+: launched 2022 at $3.99/month
- Lens+: $8.99/month, grown nearly 600% since January 2026
- Platinum (ad-free): $15.99/month
The earnings picture
- Revenue: $1.72 billion, up 14% year on year
- Net income: $56 million (vs a $103.5 million loss a year earlier)
- Daily users: 495 million (vs 493 million the prior quarter, below the ~499 million expected)
- Monthly users: 977 million
Shares fell about 12% after the release. From 2027, Snap will report monthly users instead of daily users.
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