Bluesky had its biggest day of 2026 on US election night, 4 November 2026, with activity surging as results came in from the US midterms.
The numbers
- Posts and likes doubled during the midterms compared with usual levels
- Daily posts up 30% and likes up 70% versus the 30-day averages
- Link clicks up 20%
- 44 million likes, 4.8 million posts and 2 million new follows on 4 November alone
- Traffic 200% higher than usual, peaking at 35.8 GB/s, with the peak between 8–10 PM PT
Why it matters
The surge shows Bluesky, the social app led by CEO Toni Schneider and COO Rose Wang, is becoming a bigger part of how people follow major news events live.
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